HN Jewelry

UI/UX of a landing page for Smart Bracelet, a new product of Jewelry company.


I was a student of a Web-design course at Projector Creative & Tech School. Our task was to create a landing page for a new product — JOMO Smart Bracelet from Kikstarter, created by HN Jewelry. They has been creating jewelry since 1972 & JOMO Smart Bracelet was the next chapter in their story.


I wanted to understand the audience better. I ran an online survey using Google Docs with the goal to get in the head of the people who are interested in sport.

  • At which occasions do you wear a fashion jewelry?
  • Do you use gadgets?
  • How much would you pay for a fashion jewelry?
  • Which category of fashion jewelry are you most interested in?

Based on that answers I started to create first wareframes.

Open Prototype

User Testing

I created a clickable prototype & test it with three users. Followed comments from users I made improvements on the existing structure & start work on UI.


01. Colors

Primary colors for the site were taken from the company logo.

03. Final result - screenshots