I was a student of a Web-design course at Projector Creative & Tech School. Our task was to create a landing page for a new product — JOMO Smart Bracelet from Kikstarter, created by HN Jewelry. They has been creating jewelry since 1972 & JOMO Smart Bracelet was the next chapter in their story.
I wanted to understand the audience better. I ran an online survey using Google Docs with the goal to get in the head of the people who are interested in sport.
At which occasions do you wear a fashion jewelry?
Do you use gadgets?
How much would you pay for a fashion jewelry?
Which category of fashion jewelry are you most interested in?
Based on that answers I started to create first wareframes.Open Prototype
I created a clickable prototype & test it with three users. Followed comments from users I made improvements on the existing structure & start work on UI.
Primary colors for the site were taken from the company logo.